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A recent ad campaign aimed at gaining Midwestern senators support for US climate change legislation has backfired in Brazil. The ad by the National Farmers Union and Avoided Deforestation Partners, an alliance of major environmental organizations and utilities, advocates for farm state senators to support U.S. emission limits by offering an incentive: the ability of companies to purchase emission offsets in the form of standing tropical forests, which sequester the potent greenhouse gas carbon dioxide. Thus, the coalition argued, the land would not be cleared for the cultivation of soybeans and other crops that compete with US agriculture. A report accompanying the ad, called “Farms here, Forests there” claims that US farmers could gain up to $221 billion between 2012 and 2030 from less foreign competition.